The Founder’s Playbook: Building MemphiSport
Founded, scaled, and operated a regional sports publication and media brand, directing end-to-end design standards, editorial content, advertising sales, and business operations. Managed and directed comprehensive cross-functional operational teams, including graphic designers, staff photographers, freelance writers, and sales representatives. Direct-managed pre-press production workflows, vendor contracts, print estimation, and all distribution logistics for sustained regional circulation.